MISSOULA ―

The University of Montana-based Montana World Trade Center will hold a luncheon training seminar titled “Double Your Trade Show Results ― Guaranteed” from 11:15 a.m. to 1:30 p.m. Wednesday, Feb. 17, at MonTech, 1121 Broadway in Missoula. The cost is $25 for MWTC members and $35 for nonmembers, and lunch will be provided. The event is part of the International Business Seminar Series sponsored by the Governor’s Office of Economic Development and the Small Business Administration.

Out-of-state and international sales will continue to be a significant revenue stream for Montana manufacturers, producers and service providers, and industry trade shows provide a crucial platform to buy and sell products and services. During economic downturns, many companies cut back on this often expensive option, and MWTC recognizes the importance for companies to continue pursuing national and international opportunities at trade shows. At a time when expanding a business has never been more challenging and confusing, the training seminar will offer Montana companies effective strategies that guarantee results, in addition to providing information on ways to reduce costs and secure funding assistance from state and federal programs.

Barry Siskind, an internationally recognized industry expert, will be the keynote speaker and will share the secrets of trade show success at the workshop, slated to run an hour and a half.    

“Trade shows are among the most effective ways to reach new global customers,” said Arnie Sherman, executive director of the Montana World Trade Center. “Barry Siskind will share his proven methods of how to most effectively use trade shows to your advantage.”

“The success of a trade show depends on having a real understanding of what opportunities are waiting for you at shows, how to master the tools and techniques for success and how to measure your results,” Siskind added.

For more information about the program, call Nicole Hagerman at 406-243-5856 or visit http://www.mwtc.org/GTCP.

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