MISSOULA ―

Two University of Montana commercials produced by Montana-based Chisel Industries won three awards Feb. 6 at the 2009 Montana Addy Awards Show and Dinner in Great Falls. The event was the first of a three-tiered national competition conducted by the American Advertising Federation.

UM’s “Heritage” commercial took home two accolades: “Best of Show ― Electronic,” as well as a Gold Addy. The “2009 Tunnel Run” commercial won a Silver Addy. Both entries will move on to the District XI Addy Awards competition in Boise, Idaho, next month to compete against winners from Alaska, Washington, Idaho and Oregon. District winners will go on to the national competition in Orlando, Fla., in June.

The University also won a Silver Award for “Heritage” in the Council for Advancement and Support of Education (CASE) District VIII Communication Awards competition. UM representatives will accept the award Friday, Feb. 19, at the District VIII conference in Portland, Ore.

Under the direction of UM Executive Vice President Jim Foley, staff members from several University departments have collaborated to produce the ad campaign, which began in 2005. The commercials have won dozens of national and regional awards, including a 2009 National Admission Marketing Award “Gold Winner” designation for “UM Griz Nation.” In 2006, UM’s television campaign was selected from more than 2,100 entries to win NAMA “Best of Show” honors.

The commercials and other UM videos can be viewed online on the University’s official YouTube channel at http://www.youtube.com/universityofmontana. For more information, call Foley at 406-243-2311 or e-mail james.foley@umontana.edu.

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