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UM News
January 22, 2013


Phil Cowdell, president of R2C Group and former chairman of Mindshare North America, will be at The University of Montana on Wednesday, Jan. 30, to present the Harold and Priscilla Gilkey Executive Lecture.

Cowdell will present, “Changing the Game: Reinvention and Opportunity in Marketing” from 6 to 7 p.m. in Gallagher Business Building Room 106. The event is free and open to the public.

Cowdell’s experience spans large and small media agencies worldwide. As chairman and former CEO of Mindshare North America, he oversaw 950 employees and $8.6 billion in billing. MediaWeek Magazine honored Cowdell as the 2010 Media Executive of the Year after helping Mindshare garner $2 billion in new business in less than two years. During his tenure at Mindshare, he worked with clients such as Unilever, Kimberly-Clark, IBM, Cisco, Ford, Land Rover, Amex, HSBC, Farmers Insurance, CVS, RadioShack, Abbott Laboratories and numerous other well-known brands.

Cowdell was named president of R2C Group, America’s largest independent direct response agency, which is headquartered in Portland, Ore., in January 2012. In that role, he leads all R2C Group companies including Respond2, Cmedia, R2Ci, MMSI, Production West and the NOW Networks. UM alumnus Tim O’Leary ’81 cofounded R2C Group.

The UM lecture series was established by Harold and Priscilla Gilkey in 2004 to provide resources for UM’s School of Business Administration to host the nation’s top business leaders to share their knowledge, expertise and experiences with students, faculty members and the community.

For more information visit, call Chris Dundon at 406-243-4569 or email





Contact: Chris Dundon, development officer, UM School of Business Administration, 406-243-4569,