University of Montana Entertainment Management students were among the first to announce the winner of the 2013 Ernie Ball Play Crossroads contest where an undiscovered guitarist will have the opportunity to play on stage with legendary guitarist Eric Clapton.
Philip Sayce, a classic blues musician from the Los Angeles area, is the winner of the contest and will be playing a set at Eric Clapton’s Crossroads Guitar Festival held in New York City’s Madison Square Garden April 12-13. UM’s Entertainment Management students announced the contest winner via Facebook, Twitter and other social media outlets.
Ernie Ball, the legendary guitar string company, partnered with Guitar Center, Guitar World, UltimateGuitar.com and ReverbNation.com to conduct the Play Crossroads contest.
UM Entertainment Management students have been working to promote the Play Crossroads contest and help publicize and promote Clapton’s Crossroads Guitar Festival 2013, which is a benefit for Crossroads Centre Antigua, a chemical-dependency treatment center founded by Clapton.
The project opportunity was brought to the UM Entertainment Management program by Maria Brunner, a core instructor with the program. After spending the school year working on publicity and promotions for the festival, a handful of students will attend the event as volunteers.
“The students have done an incredible job of helping to engage and promote the Play Crossroads program,” according to Brian Ball, vice president of Ernie Ball, Inc. “They have brought a tremendous amount of value to both Ernie Ball and the Crossroads Guitar Festival. We are thankful to have had their support throughout the duration of the promotion.”