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UM News
April 11, 2013


Mamalode, a media company for moms that includes a magazine and website, recently joined the Montana Technology Enterprise Center (MonTEC), a business incubator for startup companies run by The University of Montana.

The new office allows Mamalode to centralize what has been a virtual operation and to facilitate the company’s national expansion.

“We are so pleased to welcome Mamalode to our program,” said Joe Fanguy, UM director of technology transfer and MonTEC president. “This company has a captive audience in Missoula, a strong presence in local economic development efforts and huge global potential. They are positioning themselves to be a Montana success story, and we feel honored to be a part of their continued growth.”

Found online at, Mamalode delivers content to the nation’s most powerful consumers: today’s moms. With a unique and refreshing editorial voice, the magazine connects with modern moms who want to share real-life stories and feel understood.

“Mamalode is bursting at the seams and having an office gives us a home for business operations and allows for greater collaboration among our talented staff,” said Elke Govertsen, entrepreneur and founder of Mamalode. “We are very excited to share work space with other entrepreneurs and to team up with The University of Montana to support economic development.”

Mamalode joins MonTEC with four employees and plans to add more staff in the next year. Dori Gilels, the company’s former managing editor, became a business partner in November and serves as chief operating officer.

“If there is a viable print model for the future, Elke might have discovered (or reinvented) it: Publish with passion on a subject your readers care deeply about,” said Barbara Kuhr, a Mamalode adviser and founding designer of WIRED magazine. “Mamalode shows what 21st century publishing can be.”

Mamalode began with a party for mothers the night before Mother’s Day. As the number of party-goers and advertisers grew, the concept was transformed into a local print publication in 2009. Since then, Mamalode has expanded into Web and tablet media and has paid subscribers to the print edition in all 50 states and 10 other countries.

The company currently is working with Bozeman-based Digital Wax Works to design a new website with plans to deliver the same content to a larger audience of moms online.

“Mamalode as a business fits perfectly with the direction MonTEC is now heading,” Fanguy said in reference to MonTEC’s recent $3.5 million revitalization project. “And as an added bonus, Elke, Dori and the Mamalode team bring a contagious level of energy and excitement to everything they do.”

Located in Missoula, MonTEC provides space, services and support to growth-orientated businesses that contribute to the growth and diversification of the Montana economy. Applications for admission to MonTEC are online at


NOTE: An article with more information about Mamalode is here:


Western Montana, Dailies


Contact: Joe Fanguy, UM director of technology transfer and MonTEC president, 406-243-2148,; Dori Gilels, Mamalode publisher and chief operating officer, 406-396-6472,