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UM News
August 12, 2013

MISSOULA – The University of Montana will participate in the second annual College Colors Day spirit competition and needs fan support to help win the national Spirit Cup award, which includes $10,000 toward the University’s general scholarship fund.

Griz fans can register to vote for UM as the school with the most college spirit and loyal fan base by visiting https://www.facebook.com/collegecolorsday. After placing a vote, fans will have the opportunity to win prizes and discounts through an instant-win game, view and submit photos to the College Colors Day fan-photo gallery and download a custom Facebook cover photo promoting UM for College Colors Day.

“We have some of the most dedicated and spirited fans anywhere in the country,” said Erika Palmer, UM trademarks and licensing director. “I think we have a real shot at winning – so we want to encourage all students, alumni, staff and fans to show their support for the Griz by voting for UM as the institution with the most school spirit.”

The Facebook-based rivalry competition, which includes more than 160 participating colleges and universities and is an element of this year’s 2013 College Colors Day celebration, kicks off Monday, Aug.12, and runs through 11:59 p.m. ESD Thursday, Aug. 29.  Fans can vote once each day and can check who is winning the competition nationally and within each conference. The winner will be announced on College Colors Day on Friday, Aug. 30.

College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Aug. 30.

The national spirit competition is presented by The Collegiate Licensing Company, a division of IMG College, and NCAA Football.

“We are excited to engage fans in the College Colors Day spirit rivalry competition through Facebook,” said Catherine Gammon, CLC senior vice president of brand development. “We encourage all fans to vote and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup.”

For more information on UM’s involvement in College Colors Day or the Spirit Cup award, call Palmer at 406-243-2317 or email erika.palmer@mso.umt.edu.    

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Contact: Erika Palmer, director, UM Trademarks and Licensing, 406-243-2317, erika.palmer@mso.umt.edu.