MISSOULA– Tim Praetzel, a UM alumnus from Salt Lake City, submitted the winning design for the inaugural University of Montana T-shirt design contest. Praetzel responded to UM’s call to artists to submit a one-of-a-kind design using UM’s new visual mark, the M-pulse. The design will be printed locally onto gray American Apparel shirts and sold in The Bookstore at UM.
Praetzel was awarded $500 for his hand-lettered design, which won a majority of online votes. He also will receive one of the limited-edition shirts.
“I wanted to incorporate some sort of hand type, which I did with the ‘Montana’ lettering,” said Praetzel. “I felt hand lettering played well into the history of the state and its foundation of artisans and craftsmen. As a student, I spent many early mornings on campus, so naturally when I think of Montana and the University I picture the sun coming over Mount Sentinel.”
After graduating from UM in 2012 with a degree in business marketing and media arts, Praetzel moved to Utah to accept a job at an ad agency. Currently, he works as a freelance designer in Salt Lake City and his specialty is typography.
“We couldn't be more pleased with the number of high-quality submissions we received in the first year of the contest,” said Mario Schulzke, UM's assistant vice president of marketing. “We are looking forward to making ‘The Shirt’ an annual tradition.”
The shirt is a unisex fit and can be purchased online at http://shop.griz.co/theshirt for a special preorder price of $15. It will be available in the Bookstore in early December for $20.
This past April, UM unveiled its new logo and brand identity. The new visual mark – an outline of the mountains located on the main campus – is known as the M-pulse. The contest called for artists to create a design using the M-pulse. The contest will take place annually.
For more information about the contest call Gwen Landquist, University Center marketing and art manager, at 406-243-5555 or email firstname.lastname@example.org.