MISSOULA – Montana Public Radio is gearing up for the station’s annual Spring Pledge Week. The on-air fundraising event begins at 8 a.m. Sunday, April 6, and ends at midnight Sunday, April 13, at the conclusion of the wildly popular “Pet Wars.”
Members and sponsors provide about 60 percent of the station’s annual operating funds, the majority of which is raised during Spring Pledge Week.
“We never take our listeners’ support for granted. MTPR’s loyal, generous audience has trusted us to use their money wisely to build a solid public radio service for their community,” said William Marcus, director of the UM Broadcast Media Center. “We are always thankful for their support.”
Hundreds of businesses and individuals throughout western Montana donate thousands of items and services that are used as thank-you gifts for listeners who make financial donations. Some of the most popular items are goat compost, a day of sailing on Flathead Lake, homemade cakes and pies, weekend ski trips and gift certificates for dinners, massages, yard work and more. Premium donations will be accepted until 5:00 p.m. Thursday, April 10.
“The support we receive from our listeners is vital to our service and accessing our content on air, on the Web and streaming through mobile devices,” said Linda Talbott, MTPR fundraising director. “Listeners provide the single most important source of funding for MTPR and we can’t thank them enough.”
MTPR is a public service of the University of Montana and receives financial support from its listeners, UM and the Corporation for Public Broadcasting.
Contributions can be made online at http://www.mtpr.org or by calling 406-243-6400 or 800-325-1565.