MISSOULA – Ten members of the University of Montana chapter of the American Marketing Association traveled to New Orleans to participate in the 37th annual International Collegiate Conference, which was held March 19-22.
Organized by the American Marketing Association, the conference brought nearly 2,000 collegiate members together from across the country to share chapter best practices, test their marketing skills in competitions and network with their peers and prospective employers.
At the conference, UM students competed in the Sabre Business Simulation Competition. The team of six senior marketing students was one of 35 teams to face off. They earned an honorable mention, placing fourth just behind Johns Hopkins University. Two students competed in the Marketing Strategy Competition, placing in the top 15 percent of 98 teams nationwide.
The students also participated in workshops and attended lectures from prominent marketers, such as Michael McCullough, chief marketing officer for the Miami Heat, and Daryl Weber, global director for creative strategy and planning at Coca-Cola.
According to Meghan Keeley, UM-AMA’s president, the experience was a testament to the quality of education UM offers its students.
“It’s great to go to a conference with thousands of students from schools across the country of all different sizes and prestige and to not only keep up, but to really be one of the standout chapters in everything that we did,” Keeley said. “The marketing department here is definitely on the cutting edge.”
The students received funding for the travel from UM’s School of Business Administration and ASUM.