Athletic Training Program Wins Eighth Consecutive Public Relations Contest

May 20, 2015

A Hall Elementary third-grade student colors one of the books designed by University of Montana athletic training students.

MISSOULA – Custom-designed coloring books featuring University of Montana’s mascot, Monte, as an athletic trainer were part of the project that recently earned UM athletic training students the top spot in a national contest. The UM team won the “Best Student Effort” category of the National Athletic Trainers’ Association Public Relations competition for the eighth consecutive year.

UM students David Grove, Jessica Paske, Jessica Cremer, Justin Halvorson, Seth Lindauer, Jonathan Skau and Chantal Graham, advised by UM Athletic Training Program Director Valerie Moody and Health and Human Performance instructor Jessica Moore, promoted the theme, “We Prepare, You Perform.” They estimate their multimedia message about athletic training – delivered through free health screenings, in-person visits, stickers, fliers, marquee-sign messages and more – reached 730,000 people in 12 states.

“Every year the students amaze me with the work they do to promote athletic training,” Moody said. “I implemented this as a classroom assignment when I first arrived at UM nine years ago, and now the incoming students in our program start thinking about ideas to promote athletic training before the class even starts.”

The students provided free health screenings on two separate days at the Poverello Center and free CPR training to the emergency response team at St. Francis Xavier Parish. They visited 10 elementary schools in the Missoula area, delivering coloring books and hosting a Q-and-A session for students at each school. They arranged a fundraiser at the Tamarack Brewing Company where they spoke about the athletic training profession to about 200 patrons. The students also visited a local physical therapy clinic and participated in two educational in-services with local high school students interested in pursuing athletic training as a career.

To send their message even further, they created videos about athletic trainers who made a difference in their lives and shared them online using social media. They also distributed fliers and stickers to alumni, colleagues and friends across the country. “The Men’s Room,” a Seattle-based radio show with a listenership of about 650,000 people, aired a PSA produced by the UM athletic training students.

University of Montana athletic training student Jessica Paske poses with students from Hall Elementary and their coloring books that were developed by a team of UM athletic training students.

“It’s awesome to see our students share their passion and educate others about the profession, and bring recognition back to the University of Montana and the AT program,” Moody said.d videos about athletic trainers who made a difference in their lives and shared them online using social media. They also distributed fliers and stickers to alumni, colleagues and friends across the country. “The Men’s Room,” a Seattle-based radio show with a listenership of about 650,000 people, aired a PSA produced by the UM athletic training students.

For more information about NATA, the UM athletic training program or the UM Department of Health and Human Performance, visit http://www.coehs.umt.edu/ or call 406-243-4211. 

Contact: Valerie Moody, professor and program director, UM Department of Health and Human Performance, 406-243-2703, valerie.moody@umontana.edu.