MISSOULA – As Montana Public Radio nears the end of its 50th anniversary, it needs public support to complete a significant fundraising goal.
MTPR will accept on-air donations daily through Friday, Oct. 23, as part of its sixth annual fall fundraising event. Donations may be made over the phone from 6 a.m. to 10 p.m. Monday through Thursday and 6 a.m. to 7 p.m. Friday.
“This end-of-the-year campaign is going to define what MTPR can be going into our 51st year,” said Linda Talbott, MTPR interim director. “Once again, with gratitude, humility and relentless optimism, we place the future of MTPR in the hands of our listeners.”
Through its private support and nonprofit educational mandate, MTPR differs from other radio services and media outlets. Talbott said declining financial support from the University of Montana and the loss of a federal grant used for equipment upgrades has heightened MTPR’s reliance upon the generosity of listeners.
“The listener response so far this year has been record-breaking and heartening,” Talbott said. “Listeners tell us that MTPR is essential to them, worthy of their time and worthy of their increased financial investment.”
The MTPR fall pledge drive also benefits various Montana communities. MTPR has partnered with Missoula Federal Credit Union to create a Montana Food Bank Network thank-you gift for listeners who pledge. MFCU then will make a $5 cash donation to MFBN, which distributes food to feeding programs, school pantries and local food banks across Montana.
“One in seven Montanans struggles with hunger,” Talbott said. “We know that our listeners and supporters want to help, in addition to helping us meet our goal.”
MTPR’s objective is to raise $423,000 by Dec. 31 to achieve its annual fundraising goal of $1.5 million.
MTPR is a public service of UM and a National Public Radio affiliate, broadcasting throughout western and central Montana. People can make financial contributions to MTPR by calling 800-325-1565 or visiting http://mtpr.org.