MISSOULA – University of Montana marketing, communications and journalism students recently launched UM’s first podcast, titled “32 Campus Drive.” Named after the University’s mailing address, the podcast can now be downloaded from iTunes by searching “32 Campus Drive” or on Soundcloud at https://soundcloud.com/32campusdrive.
The students, who all work as part of the student-run marketing agency called BRNTLY, use their editorial judgment to select a theme and then find people with interesting stories around that theme.
UM journalism students Claire Burgeson, a senior, and Cheri Trusler, who has since graduated, interview students, professors, alumni and people of interest in the Missoula community in an effort to dig deeper into the UM experience.
“With the recent growing popularity of podcasts, we wanted to create ‘32 Campus Drive’ as another way to share the stories of real people at UM,” said UM marketing student Chris Jambor, who helped launch the podcast. “It’s been a great learning experience and it’s been fun to produce and distribute stories through this medium.”
They edit the podcast using resources in UM’s School of Journalism and sometimes conduct interviews at UM’s Broadcast Media Center on campus.
Currently there are three episodes available. In episode No. 1, “No Business Like Show Business,” the vibrant artistic community within Missoula and at UM takes center stage. In episode No. 2, “People Helping People,” the podcast explores how the impact of UM reaches far beyond the Missoula city limits. And episode No. 3, “Powerful Women, Powerful Stories,” focuses on two women whose lives and work make the UM experience a rich and vibrant one.
“The podcast has been a great project to jump into,” Burgeson said. “It's been cool learning about some incredible things going on around campus and off-campus. It's enlightening to ask people about where they came from, how they ended up here, and reminds us that we live in a really special place.”
The students eventually hope to be able to produce the podcast weekly. Each episode is about 10 to 15 minutes in length. They have plans to release three more episodes before the end of spring semester.
Others involved in the project are UM communications senior Emily Etchart and UM marketing senior Willa Fogarty.
For more information visit http://www.brntly.co/32-campus-drive/.