UM Fans Encouraged to Showcase College Colors on Sept. 2, Every Friday

September 01, 2016

MISSOULA – The college football season is fast approaching, the sounds and smells of tailgates will soon fill cities nationwide, and fans already are picking out which attire they’ll don to show their true colors all season long.

On Friday, Sept. 2, the University of Montana will participate in the 12th annual College Colors Day celebration. Griz fans are encouraged to join college football fanatics across the social media landscape by showing their camaraderie and support for UM on Sept. 2.

“We have some of the most dedicated and spirited fans anywhere,” said Erika Palmer, UM trademarks and licensing director. “So we want to encourage all students, alumni, staff and fans to show the nation their Griz spirit!”

Last year’s celebration saw the biggest College Colors Day ever with thousands showcasing their fandom for their alma mater and favorite schools, and expectations for this year’s celebration are even bigger.

In conjunction with the College Colors Day celebration, UM will launch its Get Your Griz On campaign. UM encourages its fans to show their school spirit and support by wearing UM licensed gear every Friday.

“We are launching the school year with a fun, new Get Your Griz On social media campaign,” Palmer said. “We encourage our fans wear Griz gear on Fridays and then share photos of themselves, friends, their children or co-workers on social media channels with the hashtag #GetYourGrizOn. Each week we will select participants who use the hashtag to win licensed Griz products.”

UM will kick off its Get Your Griz On campaign during its annual WelcomeFeast celebration. This year’s event will be held from 11:30 to 1:30 p.m. Friday, Sept. 2, on the UM Oval. On Saturday, Sept. 3, the Montana Grizzlies will play their season opener against St. Francis. The game theme will be Get Your Griz On where fans are encouraged to wear their favorite licensed product.

More information on connecting to UM’s social media channels can be accessed online at http://www.umt.edu/.  

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Contact: Erika Palmer, director, UM Trademarks and Licensing, 406-243-2317, erika.palmer@mso.umt.edu.